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Compliments and Complaints Policy and Procedure

Last Updated: February 16 2026

1 Our Aim

PRIMELINK is committed to providing a quality service and working in an open and accountable way that builds trust and respect. One of the ways in which we can continue to improve our service is by listening and responding to the views of our clients and stakeholders, and in particular by responding positively to complaints, and by putting mistakes right.

Therefore we aim to ensure that:

  • making a compliment or complaint is as easy as possible.
  • we welcome compliments, feedback and suggestions.
  • we treat a complaint as a clear expression of dissatisfaction with our service which calls for an immediate response.
  • we deal with it promptly, politely and, when appropriate, confidentially.
  • we respond in the right way - for example, with an explanation, or an apology where we have got things wrong, or information on any action taken etc.
  • we learn from complaints, use them to improve our service, and review annually our complaints policy and procedures

    • We recognise that many concerns will be raised informally, and dealt with quickly.

    Our aims are to:

  • resolve informal concerns quickly.
  • keep matters low-key.
  • enable mediation between the complainant and the individual to whom the complaint has been referred.

    • This policy ensures that we welcome compliments and provide guidelines for dealing with complaints from members of the public about our services, vehicles or staff.

    2. Definitions

    A compliment is an expression of satisfaction about the standard of service we provide.

    A complaint is defined as any expression of dissatisfaction, however, it is expressed. This would include complaints expressed face to face, via a phone call, in writing, via email or any other method. All staff should have sufficient knowledge to be able to identify an "expression of dissatisfaction" even when the word "complain" or "complaint" is not used.

    3. Purpose

    We are always glad to hear from people who are satisfied with the services we offer. All compliments are recorded, acknowledged, and a copy is sent to the relevant service manager to provide feedback to the member of staff or service.

    4. Complaints

    The formal complaints procedure is intended to ensure that all complaints are handled fairly, consistently and wherever possible resolved to the complainant's satisfaction.

    5. Responsibilities

    PRIMELINK's responsibility will be to:

  • acknowledge the formal complaint in writing;
  • respond within a stated period of time;
  • deal reasonably and sensitively with the complaint; and
  • take action where appropriate.

    • A complainant's responsibility is to:

  • bring their complaint, in writing, to PRIMELINK's attention normally within 3 days of the issue arising;
  • raise concerns immediately and directly with a member of staff in PRIMELINK;
  • explain the problem as clearly and as fully as possible, including any action taken to date;
  • allow PRIMELINK a reasonable time to deal with the matter, and
  • recognise that some circumstances may be beyond PRIMELINK's control.

    • 6. Confidentiality:

    Except in exceptional circumstances, every attempt will be made to ensure that both the complainant and PRIMELINK maintain confidentiality. However the circumstances giving rise to the complaint may be such that it may not be possible to maintain confidentiality (with each complaint judged on its own facts). Should this be the case, the situation will be explained to the complainant.

    7. Complaints Procedure:

    Written records must be made by PRIMELINK at each stage of the procedure.

    Stage 1

    In the first instance, staff member(s) must establish the seriousness of the complaint. An informal approach is appropriate when it can be achieved. But if concerns cannot be satisfactorily resolved informally, then the formal complaints procedure should be followed.

    Stage 2

    If the complaint cannot be resolved informally, the member of the public should be advised that a formal complaint may be made and the following procedure should be explained to them. It may sometimes be appropriate for a different member of staff, preferably a member of the Management Team, to make this explanation.

  • A formal complaint must be made in writing via email and the complainant must notify a staff member immediately of their dissatisfaction.
  • In all cases, the complaint must be passed on to ADAM HUGHES. In the event of a complaint about ADAM HUGHES the complaint should be passed to the WIRRAL LICENSING AUTHORITY.
  • ADAM HUGHES or WIRRAL LICENSING AUTHORITY, depending on the nature of the complaint, must acknowledge the complaint in writing within one week of receiving it.
  • One of the above will investigate the complaint. Any conclusions reached should be discussed with the staff member.
  • The person making the complaint will receive a response based on the investigation within four weeks of the complaint being received. If this is not possible then a letter must be sent explaining why. All decisions are final.

    • All complaints are to made via email to info@prime-link.uk with as much information as possible including but not limited to:

  • Your Full Name
  • Your booking date and time
  • Your unique booking ID
  • The nature of your complaint / compliment (with as much detail as possible)

    • Failure to provide any or all of this information may delay the complaints process.